Ad Metrics Calculator

Runs in your browser. Your numbers are not uploaded.

Currency

From your ads report

Google Ads, Meta, YouTube or LinkedIn: use one campaign and one date range. Fill in what you have; each metric appears once its numbers are there.

Ad spend

Before GST, as your ads account reports it.

Impressions

How many times your ads were shown.

Clicks

On Meta, use link clicks.

Conversions

Leads, sales or sign-ups from the ads.

Revenue or conversion value

Sales value from the ads, before GST. For leads, the value of the customers they brought.

Video views

Only for video ads. In Google Ads, use TrueView views: a view counts after 30 seconds (or the whole ad if shorter) or a click on the ad.

Profit and targets (optional)

Gross margin

What is left of a sale after product and delivery costs. Shows break-even ROAS and profit.

Target CPA

The most you want to pay per conversion.

Target ROAS

As a percentage, the way Google Ads takes it: 400% = ₹4 of sales per ₹1.

I cannot claim back the 18% GST on ad spend Adds GST to the cost in CPA, ROMI, profit and break-even. ROAS stays as your ads account shows it.

Compare with another period or campaign

For example last month, or another campaign. Each metric then shows the change.