AI Max for Search Readiness Checker

14 quick questions about one Search campaign. Runs in your browser. Your answers are not uploaded.

Conversion tracking

What are the primary conversion actions for this campaign?

1. What are the primary conversion actions for this campaign?

Smart Bidding and AI Max optimise towards whatever is marked primary.

Real leads or sales only: form submissions, qualified calls, purchases A mix that includes soft actions: page views, button clicks, WhatsApp or call-button taps No conversion tracking yet, or not sure

Are enhanced conversions turned on?

2. Are enhanced conversions turned on?

Yes, and the diagnostics show it working No Not sure

How do you handle consent for ads and measurement?

3. How do you handle consent for ads and measurement?

A consent banner with Google Consent Mode, so consent choices reach Google No banner: we only advertise to people in India No consent setup, or not sure

How many conversions did this campaign record in the last 30 days?

4. How many conversions did this campaign record in the last 30 days?

Fewer than 15 15 to 29 30 to 49 50 or more

Bidding and budget

Which bid strategy does the campaign use?

5. Which bid strategy does the campaign use?

Manual CPC Maximise clicks Maximise conversions or conversion value, with no target Target CPA or Target ROAS

Is the campaign limited by budget?

6. Is the campaign limited by budget?

Yes, it shows "Limited by budget" most days Sometimes No, it rarely spends the full budget

Brand and landing pages

Which of these apply to your brand?

7. Which of these apply to your brand?

Tick all that apply.

We run a separate brand campaign for searches of our name This campaign is our brand campaign We must not appear for other companies' brand names We sell or service other brands and want those searches (for example, an authorised dealer) None of these

Which pages should ads never send people to?

8. Which pages should ads never send people to?

Tick all that apply.

Blog posts, news or guides Careers or job pages Privacy, terms, login or account pages Services, products or locations you no longer offer None: every page on the site is a good landing page

How good are your website pages as landing pages?

9. How good are your website pages as landing pages?

AI Max writes ad text and picks landing pages from your site.

Each service or product has its own up-to-date page with details, prices and a clear call to action Some pages are thin, outdated or missing A one-page site, or most pages are thin or outdated

Is your business in a sensitive or regulated category?

10. Is your business in a sensitive or regulated category?

No Yes: healthcare or medicines, financial services, legal, gambling, alcohol, or anything else with strict advertising rules

Campaign setup

What does the campaign use today?

11. What does the campaign use today?

Tick all that apply.

Exact and phrase match keywords only Broad match keywords It was upgraded to AI Max automatically in September 2026 Dynamic Search Ads (dynamic ad groups) A Performance Max campaign runs alongside it

Which languages do your customers search in?

12. Which languages do your customers search in?

One language, and the campaign targets it More than one (say English and Hindi), with a campaign or ad group for each More than one, mixed together in one campaign

How do you look after negative keywords?

13. How do you look after negative keywords?

We review search terms at least monthly and keep shared negative keyword lists We have some negatives but rarely review search terms No negative keywords yet

Do people search for your location from somewhere else?

14. Do people search for your location from somewhere else?

Yes: people plan from other cities, as with hotels, travel, property, treatment or courses No: customers are near us and search where they are

Our checklist, based on Google's AI Max help pages. It is not a Google score, and Google may change these controls.