Auction Insights Analyzer

This period

Drop the auction insights report here, or choose a file Search or Shopping, as CSV, TSV or Excel CSV. A report segmented by week or month shows changes on its own.

Or paste the table, including the header row

Earlier period (optional)

Drop a report for an earlier period, or choose a file Same campaigns and a period of the same length, to see who is new and who is gaining on you.

Or paste the table, including the header row

Runs in your browser. Your reports are not uploaded.

Settings (optional)

Your domain

Only needed if your own row shows your domain instead of "You".

Getting the report

1 In Google Ads, open Campaigns and tick one or more Search or Shopping campaigns (or ad groups, or keywords).
2 Choose Auction insights (in the newer layout it is under Insights and reports) and pick a date range, such as last month.
3 For a trend, segment the table by time, such as week or month. Then download it as CSV and drop it here.

Google does not show auction insights when impression share is less than 10%.

Your rivals appear here

Upload or paste an auction insights report, add an earlier one for changes, or try the example: a gym in Pune.

Free Auction Insights Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →