Brand vs Non-brand Splitter

Drop your search terms report here, or choose a file The search terms report works best. A keywords report works too. CSV, TSV or Excel CSV.

Or paste the report

Paste with the header row. Keep the Campaign, Cost and Conversions columns (and Conv. value if you sell online).

Runs in your browser. Your report is not uploaded.

Your names

Your brand names and spellings

One per line, or separated by commas. Spaces, hyphens and a plural "s" are covered. The tool suggests other spellings it finds in your report.

Competitor names (optional)

Type the short name people search for, such as "BrightBite" rather than "BrightBite Dental Clinic".

Target CPA (₹)

Target ROAS (%)

Optional. Compares your numbers with and without brand searches against your target.

Getting the report

1 In Google Ads, open Campaigns › Insights and reports › Search terms, with all campaigns selected.
2 Pick a date range with enough data, such as the last 30 or 90 days. Keep the Campaign, Cost and Conversions columns.
3 Download the table as CSV and drop it here.

Your brand split appears here

Upload or paste your search terms report and type your brand name, or try the example: a dental clinic in Pune.

Free Brand vs Non-brand Splitter. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →