Content Cost and ROI Calculator

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Your content plan

Pieces a month

Words per piece

The writer charges

Per word Per piece

Writer's rate

₹ / word

Before GST, as the writer quotes it.

Months you publish

Costs stop after this; pieces keep their visits.

The writer adds GST to the invoice

Other costs

Editing, per piece

₹

An editor or proofreader, per piece.

Images, per piece

₹

Photos, graphics and design for one piece.

Tools, a month

₹

Software and subscriptions for the content work.

Promotion, a month

₹

Optional: boosting posts or a newsletter tool.

Your hours a month

hrs

Briefing, checking and publishing.

Your time, per hour

₹

What an hour of your time is worth to you.

What you expect (your own estimates)

The tool has no industry figures. Use your own numbers, for example clicks from Search Console on pages you already have, and your own enquiry and sales records.

Visits per piece

A month, once a piece settles. Your own estimate.

Months to settle

months

How long a piece takes to reach those visits.

Conversion rate

Visits that become a lead or an order.

Close rate

Leads that buy. Leave blank if a conversion is already a sale.

Value of one sale

₹

What an average customer pays you.

Your margin

Optional: the share of a sale you keep after its costs. Blank counts the full value.

Add your plan

Type how many pieces you publish a month and the writer's rate. The cost appears as you type; add your visit and sales estimates to see when the plan pays back.

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