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1. The piece

1 for the first draft, 2 for the next, and so on.

Tone of the note
2. Rate each area

Weights out of 100 are our rubric. Leave an area on "Not checked" to keep it out of the score. Empty notes are filled with a template line for that rating.

  1. Brief followed (15 points)

    Topic, reader, goal, outline and length agreed in the brief.

  2. Accuracy and sources (15 points)

    Facts, figures, names and dates are right, with a source for each.

  3. Structure and headings (10 points)

    A clear order, one main heading, subheadings that say what each part covers.

  4. Readability (10 points)

    Short sentences and paragraphs, plain words, easy to scan.

  5. Tone and style guide (10 points)

    Voice, spelling style, heading case and words from the style guide.

  6. SEO basics (10 points)

    Title, meta description, headings and URL slug describe the page; the main keyword reads naturally.

  7. Links (5 points)

    Links to our related pages and to sources, with link text that says where each goes.

  8. Images and alt text (5 points)

    Images that help the reader, with alt text and captions where needed.

  9. Claims (10 points)

    No unproven claims, guarantees or unfair comparisons.

  10. Spelling and grammar (10 points)

    Spelling, grammar, punctuation and typos.

3. What worked and what to fix first

One point per line. Left empty, the note lists the areas you rated Good.

Left empty, the note picks the heaviest Redo and Needs work areas.

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Rate the areas above and add your notes, or try the example: an editor's notes on a dental clinic's article.

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