Experiment Results Calculator | DigitalSnot

What are you comparing?

A Google Ads experiment or ad variation Two ads in the same ad group Two landing pages Before and after a change

The original, control or "before"

Name

Impressions

Clicks

Conversions

Cost (₹)

Conversion value (₹)

Optional, for ROAS

The trial, new version or "after"

Name

Impressions

Clicks

Conversions

Cost (₹)

Conversion value (₹)

Optional, for ROAS

Metric to compare

CTR Conv. rate Cost / conv. ROAS

Confidence

90% 95% 99%

Days of data

Optional

Smallest change (%)

Worth finding

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Enter the numbers for both versions, or try the example: two ads for a gym in Pune.

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