Runs in your browser. Your numbers are not uploaded.
One row for each conversion action you track, with numbers from your sales register or CRM. Close rate: out of 100 leads of this kind, how many become paying customers. Sales per customer: 1 for a one-off sale, more if customers come back.
What you keep after paying for ads. 0% means you only break even.
All ad costs as a share of the sales the leads bring, with GST if you tick it below.
Conversion value ÷ cost as Google Ads reports it, as a percentage: 400% = ₹4 for every ₹1.
Pick one and use it for every conversion action. With profit, 100% ROAS is break-even.
The GST you collect is not revenue, so it is taken out first. Check your rate with your accountant.
Google charges 18% GST on ads in India, on top of the cost Google Ads shows. If you claim it back as input tax credit, leave this off.
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