Runs in your browser. Your draft stays on this device and your logo is not uploaded.

1. You and your client

Shown on the proposal only. It is not uploaded or saved.

2. Goals and what to advertise

Each line becomes a bullet point in the proposal.

3. Budget and your fee
₹

Google adds 18% GST on its invoice.

Who pays Google for ad spend
Your management fee
₹
₹
%

Your own rate; leave it blank if you do not charge GST. Ask your accountant if unsure.

4. Campaigns and your estimates

Split the budget between campaigns, and type the cost per click and conversion rate you expect for each. These are your estimates, for example from the client's past results. We add no benchmarks.

%
₹
%
%
₹
%
5. Timeline

Blank: next Monday.

Your own number. Google's bid strategies can show a "Learning" status after launch and after big changes; Google gives no fixed length for it.

6. Terms

Your own terms: notice period, when you invoice, who owns the account. This is not legal advice.

7. What is included
8. What the client provides

Always in the proposal: a Google Ads account in their own business's name with their own Admin, and access to their website or Tag Manager for conversion tracking.

Your proposal appears here

Add the client, the monthly budget and the campaigns, or try the example: an agency in Nagpur pitching a gym in Pune.

Free Agency Proposal and Media Plan Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →