Sale Event Planner | DigitalSnot

Festival or sale

Dates from our India Seasonal Content Calendar. For an end-of-season sale or your own offer, pick "My own dates".

Sale name

First day

Last day

Promotion

With a promo code Discount, no code None

A promotion asset shows the offer under your ad, with an occasion such as Diwali if it fits.

Campaign types in the sale

Search Shopping Performance Max Display Demand Gen

Bid strategy

Google's current names. Target CPA was "Maximize conversions with a Target CPA" before June 2026.

Normal daily budget (₹)

All the campaigns in the sale, before GST.

Expected extra demand (%)

How many more searches and clicks you expect on sale days. Your estimate.

Normal conversion rate (%)

From the Conv. rate column for the last 30 days.

Expected change in conversion rate (%)

How much better (or worse) it will convert during the sale. Your estimate, from a past sale if you can.

Average CPC (₹, optional)

Adds clicks and conversions per day to the plan.

Runs in your browser. Nothing is uploaded, and we never sign in to Google Ads.

Your sale plan appears here

Pick a festival or type your sale dates, then add your budget and estimates. Or try the example: a saree shop in Bengaluru planning its Diwali sale.

Free Sale Event Planner. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →