Impression Share Calculator

Your numbers

Campaigns report Type one campaign

Drop your Campaigns report here, or choose a file CSV, TSV or Excel CSV from the Campaigns page, with the impression share columns added.

Or paste the table, including the header row

Runs in your browser. Your report is not uploaded.

Settings

Days in the report

Target cost per conversion (₹)

Days are read from the report's date row when it has one. With a target, the advice on budget depends on whether a campaign meets it.

Getting the report

1 In Google Ads, open Campaigns and pick a date range, such as last month.
2 Select the columns icon, open Competitive metrics and tick Search impr. share, Search lost IS (budget) and Search lost IS (rank). Search top IS and Search abs. top IS are useful too.
3 Keep Impr., Clicks, Cost and Conversions in the table, click the download icon, choose CSV and drop the file here.

Your impression share breakdown appears here

Upload or paste a Campaigns report with the impression share columns, type one campaign, or try the example: a dental clinic in Pune.

Free Impression Share Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →