Keyword Cannibalization Finder

Drop your search terms report here, or choose a file With the Campaign, Ad group and Keyword columns. CSV, TSV or Excel CSV.

Or paste the search terms report

Paste with the header row. Cost, Clicks and Conversions make the owner suggestions better.

Keywords export (optional: finds every duplicate keyword)

Keywords with Campaign, Ad group, Keyword, Match type and Status Upload CSV

From Campaigns › Audiences, keywords and content › Search keywords, downloaded as CSV, or a Google Ads Editor keywords export. Removed and negative keywords are left out.

Runs in your browser. Your reports are not uploaded.

Settings

Your brand name (optional)

Searches with your brand name are given to your brand campaign: one with "brand" or your brand name in its name. Separate several names with commas.

Count an ad group on a search when it had

Raise it to hide overlaps where one ad group only got the odd impression.

Getting the report

1 In Google Ads, open Campaigns › Insights and reports › Search terms, with all campaigns selected.
2 The Keyword column is not shown by default: select the columns icon, then Attributes, tick Keyword and select Apply. Add the Campaign and Ad group columns too if they are missing.
3 Pick a date range such as the last 30 or 90 days, download the table as CSV and drop it here.

Your keyword overlaps appear here

Upload or paste a search terms report with the Campaign, Ad group and Keyword columns, or try the example: an interior design studio in Bengaluru.

Free Keyword Cannibalization Finder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →