Amazon and Flipkart Ads ACoS Calculator

Runs in your browser. Your numbers and reports are not uploaded, and no ads account is connected.

Your product

Amazon.in ads Flipkart ads

Selling price

₹

What the buyer pays for one order, on the same basis as the sales in your ad report.

Product cost

₹

What the product costs you. Leave GST out if you claim it back.

Marketplace fees per order

₹

Commission, closing, shipping and other fees from your rate card, with any GST on them you cannot claim back.

Other costs per order

₹

Packing and anything else you pay per order. Optional.

GST rate on the product

The rate for its HSN code. Your CA can confirm it.

Profit you want after ads

As a share of the selling price. Optional; gives a target ACoS.

I am registered for GST Then the GST inside the price is taken out first.

Ad costs and sales

GST on your ads invoice

Copy the rate from an ads invoice. Not built in.

Total sales, same period (optional)

₹

Ad and organic sales together, for TACoS.

I claim the GST on ads back as input tax credit Untick to count it as part of the cost of each click.

Your campaigns

Type each campaign's numbers for one period, or paste a campaign report from Amazon Ads or Flipkart Ads and pick which column is which.

Paste or open a campaign report

Report rows, with the header row

Copy the rows from the downloaded report in Excel or Google Sheets and paste them here. Rows for the same campaign are added up.

Or open a CSV file

Campaign column

Spend column

Ad sales column

Orders column

Clicks column

Impressions column

Report headers differ by marketplace and change over time, so the columns are only a first guess. Check each one.

Free Amazon and Flipkart Ads ACoS Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →