Product Performance and Custom Label Builder

Drop your products report here, or choose a file Downloaded from Google Ads, Campaigns › Products, with the Item ID column. CSV, TSV or Excel CSV.

Or paste the report

Paste with the header row. Keep Item ID, Impr., Clicks, Cost, Conversions and Conv. value.

Add your product feed (optional)

Products with no impressions at all may not be in the report. The feed lets the tool label them too, use your exact IDs and see which custom labels you already use.

Choose the feed file

Or paste the feed

TSV, CSV or RSS XML with an id column, as you send it to Merchant Center.

Runs in your browser. Your report and feed are not uploaded.

Your goal

Target ROAS Target CPA

Target ROAS (%)

Days in the report

Leave it empty to compare products with the report's own average. 400% means ₹4 of sales for every ₹1 spent.

Thresholds (our measure, optional)

No sales from (₹)

Best seller from

Hardly seen: under (impressions)

"No sales" starts at twice what one sale may cost at your target: your target CPA, or your average order value divided by your target ROAS.

Label file

Custom label

Format

Label feed products with no data Products in your feed but not in the report get "no data".

Your product groups and label file appear here

Upload or paste your products report, or try the example: a home textiles shop in Jaipur.

Free Product Performance and Custom Label Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →