1. Your business

Google's sensitive interest categories limit remarketing.

From the first visit to the purchase or enquiry, typically.

Leave blank for a one-off purchase.

2. Your audience sizes

From Google Analytics: users in the last 30 days.

All of them, from ads and elsewhere.

%

From the pages report in Google Analytics.

%

From your shop's reports.

The customer list you could upload.

From YouTube Studio, if you have a channel.

Only if you have an app.

3. Campaign types you run

4. Your account

Yes, No or Not sure. Leave a question blank to skip it.

The Google tag is on every page of your website

Check a page with our Google Ads Tag Checker.

Conversion tracking is set up for your leads or orders

Google's "All converters" segment needs it.

Your privacy policy covers sharing customer data, and customers agreed where needed

Customer Match asks for this.

Your account has a good history of policy compliance and payments

No suspensions or unpaid bills.

Your account is over 90 days old and has spent over USD 50,000 in total

Needed for Customer Match Targeting.

Your YouTube channel is linked to Google Ads

Needed for segments of your viewers.

Many of your customers are under 18

For example, school students.

Runs in your browser. Nothing is uploaded, and we never sign in to Google Ads.

Your remarketing audience plan appears here

Pick your business type and add your numbers, or try the example: an online shop in Jaipur.

Free Remarketing Audience Planner. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →