Runs in your browser.
The page on your website the post or ad sends people to.
A boosted post counts as paid.
The offer, season or launch. Use the same name on every platform.
The post or creative name.
An audience or keyword, if you use one.
One link per row, in this order: page link, platform, organic or paid, campaign, content, term. Copy the cells from Google Sheets or Excel, or paste CSV. A header row is skipped.
Our suggested names are filled in. Change them to match what your team already uses, then save them as a preset on this device.
Values from Google Analytics' Organic Social rule.
Google's Paid Social rule needs one that starts with "paid", contains "cp", or is ppc or retargeting.
Free Social UTM Link Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →