Runs in your browser. Your numbers are not uploaded.
Use the same dates for every number, for example last month. Orders and value can come from your shop instead, for the orders your ads brought.
Google Ads shows Cost before GST; the 18% GST is added on your invoice.
"Conv. value" in Google Ads: the total order value counted for those orders.
The GST you collect is not revenue, so it is taken out first. Check your rate with your accountant.
RTO (return to origin) is a parcel that comes back to you because the buyer refused it or could not be reached. Use your own courier and shop reports.
Share of all orders that are cash on delivery.
Out of 100 COD orders, how many come back refused or not delivered.
The same for orders paid online.
Out of 100 delivered orders, how many are returned and refunded.
RTO parcels are counted as back on the shelf; this is for customer returns.
What the goods in one average order cost you.
Selling price minus product cost, as a share of the selling price before GST.
What you pay the courier to send one order.
For each RTO parcel and each customer return.
The courier's cash collection charge.
On each prepaid order's value.
Box, filler, tape and labels.
As a share of net revenue, after every cost above and the ads. Used for the second Target ROAS.
Free True ROAS Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →