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Every rule here is yours: type how your business writes, and the guide below updates as you go. The voice buttons only add example lines for you to edit.

Your brand name

Fine to use after the first mention.

Separate with commas. The check also finds the name in the wrong case, or with spaces or hyphens added or taken out.

Voice and readers

Add a trait (adds two lines you can edit)

Spelling and headings
Spelling
Headings

British with -ize follows Oxford University Press house style: organize, but analyse.

Used by the heading, capitals and spelling checks. Separate with commas.

Numbers, money and dates
Large numbers
Money
Dates
Words and claims

One per line. Use →, -> or |. Advice in brackets, or two choices such as "use / try", are shown but not changed for you.

Claims you cannot prove. For every other claim of fact, use the Claims and Sources Checker.

Formatting

GOV.UK's writing guidance suggests splitting sentences over 25 words. Type 0 for no limit.

Your style guide

Type your brand name to start

Your guide appears here as you fill in the form: name, voice, spelling, headings, numbers, words to avoid, claims and formatting. Or press Try an example.

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