1. Your conversion actions

In Google Ads, open Goals › Conversions › Summary. Copy the table of conversion actions, with as many of these columns as you can: Conversion action, Action optimization, Conversion source, Category, Status, Count, Click-through and View-through conv. window, Attribution model and Value.

A CSV, a tab-separated copy from Google Ads or a sheet, or rows you type yourself.

Runs in your browser. Nothing is uploaded, and we never sign in to Google Ads.

2. About your business

What do your ads bring in?

We look for a primary action that matches it.

Do you import offline sales or qualified leads?

For example leads from your CRM that became customers, uploaded to Google Ads.

Do you also import Google Analytics (GA4) key events into Google Ads?

Imported key events show Google Analytics as their source.

Do any campaigns use their own goals instead of the account defaults?

Campaign Settings › Goals. Most accounts use the account defaults.

Your audit appears here

Paste your conversion actions, or try the example: a made-up sweet shop in Indore with a purchase counted twice, a page view set as primary and a lead form counted "Every".

Free Conversion Goals Auditor. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →