Conversion Lag Calculator

Your Days to conversion report

Paste or upload Type the numbers

Drop your report here, or choose a file CSV, TSV or Excel CSV from Google Ads, segmented by Days to conversion.

Or paste the table, including the header row

Rows for several campaigns are added up. You can also type lines such as "<1 day, 40" and "14 to 21 days, 12".

Campaign

Conversion action

When your file has a Conversion action column.

Conversions in each row of your report. Leave a row blank for 0. Rows are in whole days after the click: "14 to 20 days" means 14 days or more but under 21, as in Google's definitions.

Under 1 day

1 day

2 days

3 days

4 days

5 days

6 days

7 days

8 days

9 days

10 days

11 days

12 days

13 days

14 to 20 days

21 to 29 days

30 to 44 days

45 to 59 days

60 to 89 days

Runs in your browser. Your report is not uploaded, and we never sign in to Google Ads.

About your account (optional)

Business name

Conversion window (days)

The click-through window on the conversion action: 1 to 90 days.

Bid strategy

Sets how many conversions to wait for: 30, or 50 for Target ROAS.

Report from

Report to

Read from the date row of a downloaded report when you leave these blank.

A recent figure to adjust

Conversions Google Ads shows for that period today.

For the period

Getting the report

1 In Google Ads, open Campaigns (or Ad groups, or Search keywords) and pick a date range that ends at least 30 days ago, or longer ago if your conversion window is longer. Three months gives more to work with.
2 Click Segment, then Conversions, then Days to conversion. Keep the Conversions column, and Conv. value if you use values.
3 Download the table and drop it here, or copy and paste it.

Row labels can differ between accounts and downloads; the tool reads the common ones.

Your conversion lag appears here

Paste a Days to conversion report or type your numbers, or try the example: a housing project in Pune.

Free Conversion Lag Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →