Runs in your browser. Your numbers and files are not uploaded.
For one post, use its numbers. For a month, add up the posts' numbers and enter how many posts there were.
At the time of the post.
People who saw the post, from the platform's insights.
Times the post was shown or played.
Clicks on the post, which this platform counts as engagement.
New followers from the post, which this platform also counts.
Leave at 1 for a single post.
Copy the table from a spreadsheet or an export from Meta Business Suite, LinkedIn or X. We look for columns named Likes or Reactions, Comments, Shares, Saves, Clicks, Follows, Reach and Impressions or Views, plus Date, Type and Caption if you have them.
Options
Needed only for rates by followers, if your table has no Followers column.
Free Engagement Rate Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →