Google Ads Search Terms Analyzer

Drop your search terms report here, or choose a file CSV, TSV or Excel CSV, downloaded from Google Ads (Insights and reports › Search terms). Performance Max search terms reports work too.

Runs in your browser. Your file or text is not uploaded.

Getting the report

In Google Ads, select Campaigns, then Insights and reports › Search terms.
Pick a date range with enough data, such as the last 30 to 90 days.
Click the download button and choose CSV. For Performance Max, first choose "Search terms and landing pages for Performance Max" from the drop-down.

Or paste the table

Search terms table, including the header row

Settings (optional)

Target CPA (₹)

Flags converting terms that cost more than twice this per conversion.

Count a zero-conversion term as waste from

Spend

or clicks

Whichever comes first. A good spend figure is your target CPA.

Your current negative keywords

One per line: broad, "phrase" or [exact]. We check them for conflicts.

Your keywords

One per line. We never suggest a negative that would block one, and we also read the report's Keyword column.

Your results appear here

Upload a search terms report, paste the table, or try the example: a dental clinic in Pune with 80 search terms.

Free Google Ads Search Terms Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →