Marketing Budget Planner

Runs in your browser. Your numbers are not uploaded.

Your goal

New customers a month Revenue a month

New customers a month

How many new paying customers you want each month.

Average value of a first sale

₹

What a new customer pays the first time they buy, before GST.

Lead-to-customer close rate

Out of every 100 enquiries, how many become paying customers. From your sales register or CRM.

Where your leads come from

The share of your leads each channel should bring, and what one lead costs there. Enter 0 for channels with no direct cost per lead, such as referrals.

Channel

Share of leads

Cost per lead

₹

Ad platform (GST added)

Channel

Share of leads

Cost per lead

₹

Ad platform (GST added)

Channel

Share of leads

Cost per lead

₹

Ad platform (GST added)

Channel

Share of leads

Cost per lead

₹

Ad platform (GST added)

Add 18% GST to ad spend

Google Ads lists 18% GST on ads in India, and Meta adds GST to ads bought in India, so the budget you set in Google Ads or Ads Manager is before tax. 18% is added to the rows marked "Ad platform". A GST-registered business can usually claim it back; untick this if you do, and the budget and cost per customer are shown before GST. Check the rate on your invoices.

12-month plan (optional) Plan 12 months, with busier months

Start month

How busy each month is

1 is a normal month. Enter 1.5 for a month you expect to be 50% busier, or 0 for a month you will not advertise. For festival dates, see our Seasonal Content Calendar.

January

February

March

April

May

June

July

August

September

October

November

December

A plan from your own numbers, not a forecast from Google or Meta. Update it as real costs per lead come in.

Free Marketing Budget Planner. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →