YouTube Ads Budget Calculator

Runs in your browser. Your numbers are not uploaded.

Ad type

Skippable in-stream or in-feed Pay per view: Target CPV Bumper or non-skippable in-stream Pay per 1,000 impressions: Target CPM Demand Gen for conversions Cost per click and conversion rate, or a target CPA

What do you know?

I have a budget I have a goal

Currency

Monthly budget

The ad spend you plan for a month, before GST.

Your rates

Use your own numbers from Google Ads, or a cautious guess. The calculator has no typical rates built in.

Average cost per view (CPV)

From your Google Ads account, or your own estimate.

View rate (optional)

Paid views ÷ impressions. Adds impressions to the results.

Click-through rate (optional)

Clicks ÷ impressions. Adds clicks to the results.

Conversion rate (optional)

Conversions ÷ clicks: bookings, enquiries or sales from the people who click.

Average order value (optional)

What one conversion is worth to you. Adds revenue and return on ad spend.

Add 18% GST on top of the spend

GST at 18% is charged on Google Ads purchases in India: IGST at 18%, or CGST 9% and SGST 9% when your bill-to address is in Haryana. Your GSTIN goes in the payments profile, under India tax info. Adding GST on top of the spend is our estimate.

Estimates from your own rates, not a forecast from Google.

Free YouTube Ads Budget Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →