Influencer Campaign Calculator

Compare creators and plan the spend

Runs in your browser. It works only on the numbers you type and never signs in to Instagram, YouTube or Facebook.

The campaign

Campaign name

What matters most

Views Engagement Reach

Budget (₹)

GST rate on invoices (%)

Count GST as a cost Untick if you can claim it back; ask your CA.

Before you book

The brief asks for an ad label and Instagram's paid partnership label Each creator has their own promo code or tagged link Creators sent screenshots of their insights

Creators

Averages from each creator's recent posts, and the fee they quoted for this deal. Up to 30 creators.

Paste creators from a sheet

Rows copied from Excel or Google Sheets

With a header row the columns are matched by name; without one, use the order shown. GST: yes or no.

Are you the creator? Build your rate card with the Creator Media Kit. Check a caption's ad label with the Influencer Post Disclosure Checker.

Free Influencer Campaign Calculator. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →