Influencer Campaign Calculator: compare creators and plan the spend

Divide what the creator costs you by the views you expect. For example, a fee of ₹15,000 plus ₹2,700 GST and ₹2,400 of free products is ₹20,100; with 21,500 average views on one reel, that is about ₹0.93 a view. The tool works this out for every creator, with cost per engagement and per 1,000 reach, and shades the best in your list.

We do not publish one, because it changes with the platform, the niche, the city and the kind of post. The tool compares the creators you enter with each other and flags anyone whose cost per view is more than twice the median of your list (our measure). Your own past campaigns are the best guide.

It looks at every combination of your creators and picks the one that gives the most views, engagements or reach, whichever you chose, without going over the budget. With more than 22 creators it picks the best value first instead. Click "Use this mix as my plan" to tick those creators, then change it as you like.

Yes. ASCI counts payment, free products, discounts and gifts as a material connection and asks for a label such as Ad, Sponsored, Collaboration, Partnership or Free gift, upfront and not lost among hashtags, plus the platform's own tool such as Instagram's paid partnership label. Under ASCI's guidelines the brand and the creator are both responsible, so put it in your brief.

A business that gives benefits, such as products the creator keeps, deducts TDS at 10% of their value once the total to that person crosses ₹20,000 in a financial year. A product returned after the shoot is not a benefit, according to CBDT Circular 12/2022. From 1 April 2026 the rule sits in section 393 of the Income-tax Act, 2025. For TDS on fees and the GST rate, ask your CA.