Hinglish Keyword Expander: Hindi and Hinglish keyword ideas for Google Ads
Turn English service keywords into Hinglish, Hindi and misspelt keyword ideas and negatives to test.
- Free to use
- Runs in your browser
- No sign-up
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Type your services and city, pick a business type, or try the example: a dental clinic in Pune.
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About the Hinglish Keyword Expander
Enter your services in English, your city and areas, and your business type. The tool turns them into keyword ideas Indian searchers type: Hinglish (Hindi in Roman letters), Hindi in Devanagari, your services with your places, "near me", "kahan", "best", "sasta" and price words, and common misspellings and spacing, each with a suggested match type. You also get Hinglish and Hindi negative keyword ideas and a CSV for Google Ads Editor. It uses a small built-in dictionary and simple rules, not AI or search volumes, and it runs in your browser.
How it works
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Step 1
Type your services or keywords in English, your city and areas, and pick your business type, or press "Try an example".
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Step 2
Choose which kinds of ideas to include and the match type for the exports, then read each group and the negative ideas.
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Step 3
Copy a group or download the Google Ads Editor CSV, add the ideas in their own ad groups, and check the search terms report after a few weeks.
How Google handles language
Google works out which languages a person understands from the language of their search, their settings and other signals, and puts ads in the language of the search first. From September 2026 Search campaigns no longer have a language setting: Google matches Search ads by the language of the ad. In Performance Max the language setting still applies on YouTube, Display, Discover and Gmail. Hindi is a supported ad language. Google does not say how it treats Hindi typed in Roman letters, so Hinglish ideas are worth testing rather than assuming.
Close variants and misspellings
Google's close variants apply to every match type and include misspellings, singular and plural forms and synonyms, so broad match and your English keywords may already reach some of these searches. The misspellings are mainly for reading your search terms report and for negatives: negative keywords do not match close variants, so add each form you want to block. Keep misspellings out of your ad text, as Google's editorial policy asks for commonly accepted spelling.
What this tool cannot do
It does not know how many people search for each idea, and it cannot see your account or your search terms. The dictionary, modifiers, spellings, match types and negatives are our suggestions, and the dictionary covers only common words for dental, fitness, salon, doctor and lab, home services, tuition, food and car or bike businesses. Treat every idea as a test, and keep only what brings enquiries.
Frequently asked questions
Do I need Hinglish keywords if I already use broad match?
Maybe not all of them. Google says close variants, which include misspellings and synonyms, apply to every match type, and broad match can reach related searches. Google also shows people ads in a language they understand. Add the Hinglish ideas in their own ad group and check the search terms report: if your English keywords already bring those searches, you do not need the extra keywords.
Should my ads be in Hindi if I add Hindi keywords?
If many of your customers search in Hindi, test an ad in Hindi as well. Google puts ads in the language of the search first, and from September 2026 it matches Search ads by the language of the ad, without a campaign language setting. In Performance Max the language setting still applies on YouTube, Display, Discover and Gmail, so add Hindi there if those ads are in Hindi.
Does Google treat Hinglish as English or as Hindi?
Google does not say. Its help pages explain that it uses the language of the search, the person's settings and other signals to work out which languages they understand, but not how it labels Hindi typed in Roman letters. That is why the tool gives Hinglish ideas to test, and why the search terms report is the place to see what they match.
Why add Hinglish negative keywords?
Negative keywords do not match close variants, so an English negative such as "free" or "jobs" does not block "muft" or "naukri". The tool suggests Hinglish and Hindi negatives for free, jobs, courses, home remedies, meanings and shayari, as phrase match, and leaves out any word that would block one of your own keywords. Check the list against your services before you add it.
How do I add these keywords to Google Ads?
Copy a group and paste it into an ad group, or download the Google Ads Editor CSV. In Google Ads Editor, select Account › Import › From file, check the column headers, review the proposed changes, keep them and post. The file has Campaign, Ad group, Keyword and Criterion Type columns, with one ad group per idea group, and is saved as UTF-8 so Devanagari stays readable.
Sources and checks
Rules last checked
The Hinglish Keyword Expander follows these official pages:
- About language targeting (support.google.com)
- Keyword close variants (support.google.com)
- About negative keywords (support.google.com)
- Editorial (support.google.com)
Scores, limits and suggestions marked "our checklist", "our measure" or "our suggestion" are ours, not Google's or the platform's. How our tools work
Related reading
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