Competitor Ad Analyzer: compare your Google Ads with your competitors'
Paste competitors' search ads to see who says what, the angles nobody uses and headline ideas.
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- Runs in your browser
- No sign-up
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About the Competitor Ad Analyzer
Paste the search ads of up to six competitors, copied from Google's Ads Transparency Center or from search results, and your own ads. The tool finds the messages each advertiser uses, such as price, speed, experience, reviews, location, guarantees, free consultations, quality and easy payment, and shows them side by side with the offers, calls to action, urgency words and numbers in each ad. You see the angles nobody uses yet, what everyone says, and headline ideas filled in from your own facts. It runs in your browser and reads only what you paste.
How it works
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Step 1
Find your competitors' ads in the Ads Transparency Center by searching for their name or website, or copy the ads at the top of Google search results for your main keywords.
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Step 2
Paste each competitor's headlines and descriptions into its own box, and your own ads into Your ads. Add your facts, such as the year you started and your rating, if you want headline ideas.
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Step 3
Read who says what, the gaps and the crowded messages, then copy the headline ideas you can prove and check them with our policy pre-check before you use them.
How the themes are found
Each headline and description is checked against our list of words for nine message themes. For example, "since 1998" and "10,000+ patients" count as experience and trust, "same-day" and "24/7" as speed, and "EMI" or "open on Sundays" as convenience. The numbers in the table are how many of an advertiser's lines mention each theme. It is our measure of what the ads say, not a score from Google.
Using the gaps well
An angle nobody uses can help your ad stand out, but only if it is true and matters to your buyers. A message every competitor uses may be something people expect, so you may still need it; make yours specific, with a number or a fact only you have. Every claim in an ad must be true and something you can show, and Google may disapprove unreliable claims such as guarantees you cannot keep.
What this tool cannot do
It reads only the text you paste. It does not fetch ads, see how often each ad is shown, or know which ads perform well. Word lists miss some phrasing, so check the words found under each advertiser. Area names are recognised for large cities and for the areas you type in your facts. The headline ideas are our suggestions from templates, not written by AI, and you must check each one before you use it.
Frequently asked questions
How can I see my competitors' Google ads?
Use Google's Ads Transparency Center at adstransparency.google.com. Search for an advertiser's name or website, then filter by region and date. It shows the ads an advertiser has run, where they were shown and the last date each one ran. You can also search Google for your main keywords and note the ads at the top of the results.
Does this tool fetch ads from Google?
No. It never connects to Google, the Ads Transparency Center or your Google Ads account. You copy the ad text yourself and paste it into the boxes, and everything is worked out in your browser. Nothing you paste is uploaded or saved.
What does "angles nobody uses yet" mean?
It lists the message themes from our list that none of the competitors you pasted mention, such as a guarantee or same-day service. If one of them is true for your business, a headline about it can make your ad different from the rest. It only covers the ads you pasted, so add more competitors for a fuller picture.
Are the headline ideas ready to use?
Treat them as a starting point. They are built from fixed templates and the facts you typed, and words in brackets need your own details. Check that each claim is true and that you can prove it, keep headlines within 30 characters, and run them through our Google Ads Policy Pre-check before adding them to your ads.
Should I copy what my competitors say?
Not word for word. If every competitor mentions something, such as a free consultation, buyers may expect it, so say it if it is true for you, but in a specific way. Your ads stand out more with facts only you have, such as the year you started, your number of reviews or a clear price.
Sources and checks
Rules last checked
The Competitor Ad Analyzer follows these official pages:
- Google Ads Transparency Center (adstransparency.google.com)
- Unreliable claims (support.google.com)
- About responsive search ads (support.google.com)
Scores, limits and suggestions marked "our checklist", "our measure" or "our suggestion" are ours, not Google's or the platform's. How our tools work
Related reading
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