Local Competitor Comparison: your Business Profile against 3 rivals
Put your Business Profile next to 3 competitors, see who leads each row and get a 30-day plan for the gaps.
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- Runs in your browser
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About the Local Competitor Comparison
Search for your service on Google Maps, then type what you see for your own Business Profile and up to three competitors: categories, rating, reviews, new reviews in the last 30 days, owner replies, photos, posts, hours, website and booking links, and distance if you like. You get a side-by-side table with the leader in each row, the gaps ranked by what you can change, how many 5-star reviews it would take to match or pass each competitor's rating, and a 30-day plan. It runs in your browser: it never reads Google Maps or signs in to Google, and your check is saved only in this browser for next month's re-check.
How it works
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Step 1
Search for your service on Google Maps the way a customer would, and pick up to three competitors that show up.
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Step 2
Type what you see for your profile and each competitor. Leave out anything you cannot see.
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Step 3
Work through the 30-day plan, then come back next month, update the numbers and see what changed.
What Google says decides local results
Google's Business Profile Help says local results are mainly based on relevance, distance and prominence. Relevance is how well a profile matches the search, distance is how far the business is from the person searching, and prominence is how well known the business is, partly from how many reviews it has. Google says complete, accurate information helps, that more reviews and positive ratings can help, and that no one can pay for or request a better ranking.
How we rank the gaps
This is our measure, not Google's. For each row we look at how far behind the best competitor you are, how quickly you can close the gap (this week, every week or over months), and how directly Google's help pages tie the row to local results. Reviews, ratings and hours come first because Google names them; photos, posts and booking links follow because customers see them. Categories are compared but never treated as a race, because Google asks for as few as possible, and distance is shown but not scored because you cannot change it.
What this tool cannot do
It cannot see Google Maps, so it works only from what you type, and your count of photos or recent reviews can differ from Google's. It cannot tell you why one profile shows above another, and it promises no ranking: Google keeps the details of its ranking private, and results depend on what people search and where they are. It never suggests buying reviews or adding keywords to your name, which Google's policies forbid, and it treats a competitor's categories as ideas to check, not to copy.
Frequently asked questions
Why does a competitor with fewer reviews show above me?
Google says local results are mainly based on relevance, distance and prominence, so a business closer to the person searching, or one that matches the search better, can show first with fewer reviews. Check your primary category and the rest of your details, keep asking every customer for a review, and remember that distance is the one part you cannot change.
How many reviews do I need to beat a competitor?
For the rating, the tool works it out from both ratings and your number of reviews, assuming every new review of yours is 5 stars and their rating stays where it is. For the review count, it compares how many each of you gets a month and shows the monthly number that closes the gap in 12 months. It is simple maths, not a forecast.
Should I copy my competitor's categories?
Only if they are true for your business. Google says the categories you choose affect your local ranking, and asks for a primary category that describes the business as a whole, as few categories as possible and none used as keywords. The tool lists the categories competitors use that you do not, as ideas to check.
A competitor has extra keywords in its name. Should I do the same?
No. Google's guidelines say the name should be your real-world name, without taglines, services or locations unless they are part of that name, and breaking this can lead to suspension. Google's help pages explain how to report misleading business information. Spend your time on your own gaps first.
Is my data saved or shared?
Nothing leaves your browser. The figures you type are saved in this browser only, so you can come back next month, update them and see what changed. Use Clear saved check to remove them. The example is never saved.
Sources and checks
Rules last checked
The Local Competitor Comparison follows these official pages:
- Tips to improve your local ranking on Google (support.google.com)
- Manage your business category (support.google.com)
- Guidelines for representing your business on Google (support.google.com)
- Understand review scores for local places & businesses (support.google.com)
How the gaps are ranked is our own measure, not Google's.
Scores, limits and suggestions marked "our checklist", "our measure" or "our suggestion" are ours, not Google's or the platform's. How our tools work
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