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Step 3 · Engage and grow

Comment and DM Reply Templates for Instagram, Facebook and WhatsApp

Three replies for each common comment or message, in English, Hinglish or Hindi, with your details filled in.

For Instagram Facebook LinkedIn X WhatsApp

How to use the Comment and DM Reply Templates

Read what the guide says

This is the Comment and DM Reply Templates.

Three replies for each common comment or message, in English, Hinglish or Hindi,

with your details filled in.

Paste the comment or message if you like, then pick the platform,

where you are replying and the situation.

Or press Try an example to fill in sample details.

Choose the tone and language, and add your business name, phone or WhatsApp number,

link and any offer.

Edit the reply you like best, fill in anything left in square brackets,

and copy it into the app.

It runs in your browser, so nothing you type is uploaded.

Try it free on this page.
  • Free to use
  • Runs in your browser
  • No sign-up

Reply to a comment or message

Runs in your browser. Written templates, not AI, and it does not sign in to Instagram, Facebook, LinkedIn, X or WhatsApp.

Platform
Where you reply
What is it about?
Tone

Your details

Filled into the replies, and every field is optional. Leave out anything you do not want in public; empty parts show in [square brackets].

Left empty, the offer line is left out.

Replying on YouTube or to Google reviews? Use the YouTube Comment Reply Templates or the Review Reply Templates.

Share this free tool

Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.

Copy this code into a page of your site. The tool sets no cookies and sends nothing your visitors type to us. Change height="760" if it needs more room.

Preview the embed

How to embed a free tool on your website

Read what the video says

Want one of our free tools on your own website?

Here's how to embed it, in about a minute.

Open any of our browser tools, such as the GST Calculator.

Below the tool, find Embed this tool on your website, and open it.

Press Copy code.

The code is a frame with the tool in it, plus a short credit line that links to the tool's page.

In your website's editor, add an HTML block where you want the tool, and paste the code.

In WordPress, that's the Custom HTML block.

If the tool needs more room, change the height in the code.

Publish the page, and the tool works on your site.

Here, it's on a sample page for a made-up sweet shop.

Visitors use it right there. It sets no cookies, and sends nothing they type to us.

The credit line under it links to the tool on DigitalSnot.

You can embed as many of our free browser tools as you like.

How it works

  1. Paste the comment or message if you like, then pick the platform, where you are replying and the situation.

  2. Choose the tone and language, and add your business name, phone or WhatsApp number, link and any offer.

  3. Edit the reply you like best, fill in anything left in square brackets, and copy it into the app.

About the Comment and DM Reply Templates

Pick the platform, whether you are replying in public or in a private message, and the situation: a price question, availability, location, a complaint, a refund, a negative review, spam, thanks, a collaboration request, a job enquiry or moving the chat to messages. Choose a warm or formal tone and English, Hinglish or Hindi, and add your business name, number, link and offer. You get three replies with your details filled in, character counts (with X's own counting rules on X) and copy buttons, plus the platform rules we could verify and our suggestions. Paste the comment and the tool suggests the situation from its words. Written templates, not AI, and nothing leaves your browser.

Replies that keep customers safe

Our suggestions: in public, never ask for or repeat a phone number, address or order details, and move the conversation to messages; never ask anyone for a password, OTP, UPI PIN or card number; and never promise a refund before you have checked the order and your policy. For spam, our suggestion is not to reply at all, so the tool gives replies only for a rude but real customer, a warning about a fake account and off-topic promotion.

Platform rules we could check

Replies on X are counted as posts: up to 280 characters, with every link counted as 23 and an emoji as 2. Instagram's Hidden Words hides comments with common offensive words by default, and you can add your own words or hide a single comment. Chatbots and inbox tools built on Meta's messaging platform have up to 24 hours to reply, and the WhatsApp Business Platform allows free-form replies for 24 hours after the customer's last message.

What this tool cannot do

It writes from fixed templates, not AI, and it cannot read your comments or messages or reply for you: you paste and copy. The situation it suggests comes from a simple keyword match, so check it. The reply wording is our suggestion; the platforms publish no rules on how to word a reply. Instagram, Facebook, LinkedIn and WhatsApp do not publish a comment or message length we could verify, so those counts have no limit.

Frequently asked questions

How should a business reply to a complaint in the comments?

Our suggestion: reply once in public, calmly, say sorry for the experience and ask them to message you or call, without asking for personal details in the comment. Then sort it out in private. Never promise a refund or replacement before you have checked the order and your policy.

Should I reply to spam comments?

Usually not. Our suggestion is to hide, delete, report or block spam. On Instagram, "Hide unwanted comments" is on by default, and you can add your own words to Hidden Words or hide a single comment; the commenter cannot tell. If a fake account is copying your page, the tool has a warning reply for your followers.

Can I reply in Hinglish or Hindi?

Yes. Every situation has replies in English, Hinglish in Latin letters and Hindi in Devanagari, in a warm or formal tone. The character count treats an emoji or a Hindi letter with its marks as one; on X it uses X's own counting rules, under which most Hindi letters count as one.

Is there a time limit for replying to messages?

For chatbots and inbox tools built on Meta's Messenger Platform or Instagram messaging API, Meta's policy gives up to 24 hours to respond; a person can reply by hand within 7 days only if the tool has Meta's Human Agent permission. On the WhatsApp Business Platform, free-form replies are allowed for 24 hours after the customer's last message; after that, only approved templates.

What should I say when a creator asks to collaborate?

Ask what they have in mind: a paid post, a product in return for a review, or something else, with their rates and audience details. ASCI counts money, free products, discounts and gifts as a material connection, so their post about you needs a clear label such as "Ad", "Sponsored", "Collaboration" or "Partnership".

Sources and checks

Rules last checked

The Comment and DM Reply Templates follows these official pages:

The wording of the replies is our suggestion: the platforms publish no rules on how to word a reply.

Scores, limits and suggestions marked "our checklist", "our measure" or "our suggestion" are ours, not Google's or the platform's. How our tools work

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