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Practical guides on SEO, AI search, content and performance marketing.
Why Hindi typed in Kruti Dev turns into letters such as "Hkkjr" online, how to convert it to Unicode and check it, how to type Hindi from now on, and what Googl...
A step-by-step checklist for Google Ads conversions that show zero, too many or fewer than your real leads: statuses, the tag, the event, consent, goals and con...
A field-by-field checklist for Amazon.in, Flipkart and Meesho listings: title and bullet rules, keywords without stuffing, photos, size charts and the declarati...
Margin and markup explained with formulas, a markup to margin table and a gift shop example: why mixing them loses money, why GST is not margin, and your break-...
How to read average position, impressions and CTR, find the searches where you sit at positions 8 to 20, pick which pages to improve first, and measure the chan...
Work out which restriction you have, find the cause Google is pointing at, fix it, gather matching documents and send one complete appeal through the appeals to...
What Google Ads Quality Score really measures, how to read its three parts, what to change for each one, and the things that will not move it, including the "—"...
Find the reason Meta gave, fix the words, picture, audience or landing page that broke the rule, and ask for a review only when the ad really follows Meta's sta...
YouTube's thumbnail sizes and file limits, how small thumbnails really appear, how to make text readable on a phone, and how to keep thumbnails within YouTube's...
The two formulas for adding GST to a price and taking it out, worked examples at 5%, 18% and 40%, CGST and SGST or IGST, rounding on bills, MRP and business quo...
The main image rules Amazon.in, Flipkart, Meesho and Google Merchant Center publish, the photo faults that break them, and a shoot checklist for a small seller.
See what Google says decides the order on Maps, which parts you can change, what never helps, and how to compare your profile with a competitor fairly.
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