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A dated plan for running Google Ads around Diwali or any festival sale: what to set up before, what to watch during and how to judge the results after.
Find out why Merchant Center stopped your products, fix the common issues in the right order, and get the India rules on GST-inclusive prices and shipping costs...
A step-by-step checklist for Google Ads conversions that show zero, too many or fewer than your real leads: statuses, the tag, the event, consent, goals and con...
What Google Ads Quality Score really measures, how to read its three parts, what to change for each one, and the things that will not move it, including the "—"...
How broad, phrase and exact match work in Google Ads today, why close variants apply to all three, when broad match needs Smart Bidding and where a small accoun...
Check who holds Admin access, billing, GST invoices and tracking in your Google Ads account, and move them to your business in the right order.
Count phone calls and WhatsApp enquiries from Google Ads as conversions, give each a value, and send real sales back so bidding aims for customers, not clicks.
Tell a disapproved ad from a paused or suspended account, find the exact policy, fix the cause and appeal once, the way Google asks.
Read your search terms report, spot the searches that cost money and never bring enquiries, and block them with the right negative keywords at the right level.
Work out a starting Google Ads budget from what a lead is worth to you, set the daily budget correctly and know when to raise or lower it.
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