Internal Link Suggester: links to add to a new article, and links to it
Find where a new article should link to your other pages, and which older pages should link to it.
- Free to use
- Runs in your browser
- No sign-up
Your link suggestions appear here
Add your pages and the new article, or try the example. This tool reads only your page titles and addresses, not their full text, and it never writes new sentences.
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About the Internal Link Suggester
Paste your site's pages, as a sitemap.xml or URL | title lines, and the text of a new article with its title and address. The suggester finds phrases in the article that match another page's title or address, and shows the anchor text and the sentence where each link would go. It lists older pages whose titles share words with the new article, so you can link to it from them with varied anchor text. If you paste HTML, it also checks the links already in the article: generic anchors such as "click here", links Google cannot follow and the same anchor used again and again. It only knows your page titles and addresses, not their full text, and it does not write new sentences. It runs in your browser.
How it works
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01
Paste your pages as URL | title lines, or upload or paste your sitemap.xml. Pages without a title get words from their address.
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Add the new article's address, title and text. Paste the HTML from your editor's code view to have the links already in it checked too.
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Add the links that help the reader, with the suggested anchor text or words that fit the sentence, then link to the new article from the older pages listed.
How the suggestions are found
We break each page title and address into phrases of two to six words and look for them in the article word for word, allowing for plurals and hyphens. Words found in many of your titles, such as your city, count for less than rare ones, and a phrase that is a whole title or address counts for more. Each page is suggested once, at its best match, with at most one new link a sentence and none inside headings or existing links. Older pages are ranked by the words their titles share with the new article's title, keyword and most used words. This is our method, not Google's.
What Google says about internal links
Google can generally follow a link only when it is an <a> element with an href attribute. Anchor text should be descriptive, reasonably concise and relevant to the page it links to: Google gives "click here" and "read more" as examples to avoid, and asks you not to cram keywords into anchors. For an image link, the alt text works as the anchor text. Google also says every page you care about should have a link from at least one other page on your site, as it mainly finds new pages through links.
What this tool cannot do
It only knows the titles and addresses of your pages, not their text, so it cannot see whether an older page already links to the new article, or pick the best spot inside an older page: open each page and add the link where it fits. A matching phrase is not always the right link, so read each one in its sentence. It does not visit your site, check that pages are live or indexed, or write sentences for you. Lists over 5,000 pages are cut to the first 5,000.
Frequently asked questions
How many internal links should an article have?
Google gives no number. Link where a related page would help the reader, and link each page once rather than many times. The tool suggests up to the number you choose, ranked by how closely each phrase matches its page, so you can stop at the ones that make sense.
What makes good anchor text?
Google asks for anchor text that is descriptive, reasonably concise and relevant to the page it links to, and that still makes sense when read on its own. "Click here", "read more" and Hinglish versions such as "yahan click karein" say nothing about the page. Write naturally: do not cram keywords into anchors or use the same exact phrase every time.
Why should older pages link to my new article?
Google mainly finds new pages by following links from pages it already knows, and says every page you care about should have a link from at least one other page on your site. A link from a related older page also helps that page's readers find the new one. Add the new article to your sitemap as well, though a sitemap does not guarantee that Google uses it.
Can I use my sitemap if it has no page titles?
Yes. Upload or paste sitemap.xml and the tool reads each page's address from its loc tag, then takes words from the last part of the address, so /blog/bone-grafting-before-implants/ becomes "Bone grafting before implants". Titles give better matches, so add URL | title lines for your main pages. A sitemap index lists other sitemaps, not pages: open the sitemaps it lists.
Does it work with Hindi and Hinglish articles?
Yes. Devanagari words are kept whole, with their vowel signs, and addresses with Hindi words are decoded, so a page called मिठाई डिब्बा can be matched in a Hindi article. Hinglish small words such as "ka", "ki" and "mein" are ignored when phrases are matched. Matching is word for word, so an English page title will not match the same idea written in Hindi.
Sources and checks
Rules last checked
The Internal Link Suggester follows these official pages:
- SEO link best practices for Google (developers.google.com)
- SEO Starter Guide: The Basics (developers.google.com)
- Build and submit a sitemap (developers.google.com)
Scores, limits and suggestions marked "our checklist", "our measure" or "our suggestion" are ours, not Google's or the platform's. How our tools work
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