Newsletter Builder: a plain-text and HTML email from your article links
Turn your article links into a plain-text and HTML email, with subject ideas and tagged links.
- Free to use
- Runs in your browser
- No sign-up
Add your articles to start
A plain-text email, an HTML email, subject line and preview text ideas and checks appear here as you type.
Want an expert to check this result?
Send it to us in one click. We read it and reply within one business day with what we would fix first.
Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.
Copy this code into a page of your site. The tool sets no cookies and sends nothing your visitors type to us. Change height="760" if it needs more room.
About the Newsletter Builder
Type your newsletter's name, issue number and date, a short intro and your articles as "URL | title | one-line summary", with an optional "one more thing" and your sign-off. You get a plain-text email and a simple HTML email with inline styles, a table layout, alt text and colours that suit dark mode, plus subject line and preview text ideas with their lengths. Every link gets UTM tags, and the checks remind you of Gmail's sender guidelines, such as a visible unsubscribe link. It does not write or send anything: it arranges your words with templates, in your browser.
How it works
-
01
Type the newsletter name, issue and date, a short intro and your articles, one per line as URL | title | summary. Add a "one more thing", your sign-off, your address and your email tool's unsubscribe link or tag. Or try the example.
-
02
Pick a subject line and preview text from the ideas, or type your own, and choose the link colour. Each link is tagged with utm_medium=email unless you turn tags off.
-
03
Check the preview in light and dark mode and read the checks, then copy the plain text or the HTML, or download the .html file, and paste it into your email tool.
What the HTML email is like
One table up to 600 pixels wide, with every style written inline, which is our suggestion for the widest support across email apps. The preview text sits hidden at the top, the header image has alt text, article titles are the links, and the footer carries your address and unsubscribe link. A style block lightens the colours for apps in dark mode. None of this is a rule from Google; it is our suggestion.
Gmail's sender guidelines
Gmail asks every sender for SPF or DKIM, a spam rate below 0.1% and no mail to people who did not sign up. Senders of close to 5,000 or more messages a day to personal Gmail accounts also need SPF, DKIM and DMARC, one-click unsubscribe and a clearly visible unsubscribe link in the body of marketing messages, and must honour unsubscribes within 48 hours. Gmail Help adds that in many countries and regions, commercial or bulk email must identify the sender.
What this tool cannot do
It does not send email, manage a list or add the one-click unsubscribe headers: your email tool does that. It cannot fetch your articles, so titles and summaries are what you type. The preview is a sketch drawn on this page, not how each email app will show it, and lengths for subject lines and preview text are our measure. Send yourself a test before every issue. It is not legal advice.
Frequently asked questions
Do I need an unsubscribe link in my newsletter?
Put one in every issue (our suggestion). For senders of close to 5,000 or more messages a day to personal Gmail accounts, Gmail's sender guidelines require it: marketing and subscribed messages must include a clearly visible unsubscribe link in the message body and support one-click unsubscribe. One-click uses List-Unsubscribe headers that your email tool adds; a link in the body alone does not meet that rule.
What should the footer of a newsletter include?
Your unsubscribe link and who the email is from. Gmail Help says that in many countries and regions, commercial or bulk emails must include information that identifies the sender. Our suggestion is your business name and postal address, and a line saying the reader signed up, which must be true: Gmail's guidelines say not to send to people who did not sign up.
Why does every link have UTM tags?
So Google Analytics can show the visits each issue sends. Each link gets utm_source (newsletter unless you change it), utm_medium=email, utm_campaign from the newsletter name and issue, and utm_content for its place, such as article-1. Google Analytics puts visits with the medium "email" into its Email channel. The names are our suggestion; use the same ones every issue.
How long should a subject line and preview text be?
Google does not set a length for these. Our measure is up to 60 characters for a subject line, with the words that matter first, and 35 to 110 characters for preview text, the line many inboxes show after the subject. The tool counts each idea and marks the ones outside our measure.
Will the HTML work in Gmail and Outlook?
It uses the plain building blocks email apps share: tables, inline styles, web-safe fonts and an image with alt text. That is our suggestion for wide support, not a promise for any app. Paste it into your email tool, send a test to yourself and open it on your phone, in Gmail and in any app your readers use before you send the issue.
Related reading
Want help with your content?
Tell us about your site and what your articles and pages should bring in. We reply within one business day.
Talk to us Our service: Content and blog SEOMore content writing tools
All content writing tools- Author Bio and Byline Builder Make a byline, short and long bios, an author page outline and Person schema from true details.
- Blog to Social Posts Repurposer Turn an article into LinkedIn, X, Instagram, Facebook and WhatsApp drafts from its own sentences.
- Press Release Builder Put your news, quotes and facts in the usual press release order, and check it before you send it.
- Guest Post and Outreach Templates Fill in a guest post pitch, two follow-ups and a thank-you note, with a checklist from Google's link rules.
Want us to fix what the tool found?
Tell us about your business and what you want to grow. We reply within one business day with next steps, not a sales script.
- A reply within one business day
- A quick look at your site and search visibility before we talk
- Your details are only used to answer your enquiry